What’s more delightful than a cake pop? Pretty much nothing. So when I/O Designs was challenged with creating a website for BiteSIZE Elegance’s Popztee product, we went into full-on happy place mode.
For this project, it was important to maintain the overarching brand’s elegance while also letting the Popztee soak up the spotlight. The design is meant to inspire creativity in the casual and avid cake pop baker and clearly reflects the product itself: lively, colorful and fun. We used an approachable tone of voice and bright, vibrant photographs alongside easy, intuitive navigation to sweeten up the whole online experience.